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A’s, B’s & O’s disappearing from major brands – Red Cross seeks the Missing Types

Did you know that just 3 out of 100 people in the U.S. give blood? The fact is that there simply aren’t enough people giving blood, and the American Red Cross is launching the Missing Types campaign to urge the public to fill the gaps by making an appointment to give blood or platelets this summer.

 

A’s, B’s & O’s disappearing from major brands – Red Cross seeks the Missing Types

 

American Red Cross campaign urges donors to fill the Missing Types by giving blood

New survey finds widespread misconceptions about blood donation

 

COLUMBUS, Ohio (June 11, 2019) —  Today, the American Red Cross launches the Missing Types campaign to raise awareness for lifesaving blood donations and urge the public to make an appointment to give blood or platelets this summer.

 

During the Missing Types campaign, the letters A, B and O – the letters representing the main blood groups – are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types go missing from hospital shelves, patient care and medical treatments are affected.

 

Blood transfusion is the fourth most common inpatient hospital procedure in the U.S. Blood can only come from volunteer blood donors, yet only 3 out of 100 people in the U.S. give blood. That’s simply not enough to help patients who need transfusions.

 

“Just last month, the Red Cross experienced a critical shortage of type O blood. When this happens, medical procedures could be delayed because blood products are not available,” said Rodney Wilson, communications manager, Red Cross Central Ohio Blood Services. “That’s why we are asking those eligible to help fill the missing types by making a donation appointment today. Don’t wait for the letters A, B and O to go missing from hospital shelves again.”

 

Donors can help fill the missing types by making an appointment to give by visiting RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor App or calling 1-800-RED CROSS (1-800-733-2767).

 

Survey reveals public misconceptions about blood needs and donation

A 2019 national survey, conducted on behalf of the Red Cross, revealed a troubling disconnect between the public’s perception of blood donations and the realities of patient transfusion needs.

 

  • A third (33%) of the public has never considered that blood may not be available when a loved one needs it.* Just last month, the Red Cross had only six units of type O blood available for every 100,000 people, but more than twice that is needed every day.
  • Clothes (69%), money (63%) and food (53%) are the primary ways that the public has donated to help others in the past year.* Only 3% of people in the U.S. give blood.
  • Blood transfusion is one of the most common hospital procedures in the U.S. Yet, “Never really thought about it” was the primary reason (26%) that people do not give blood among those who haven’t given recently.*
  • More than half (54%) the public believes it is necessary to know their blood type in order to donate blood—this is simply not true. Potential blood donors do not need to know their blood type before giving blood. After individuals give blood, the Red Cross provides each donor their blood type.

 

Missing blood products can lead to delays in treatment

Troy Stemen is a 17-year-old with an upbeat attitude and love for sports and gaming. He’s also a survivor of high-risk acute lymphoma leukemia. During his treatment, he received 37 platelet and 10 red blood cell transfusions from generous Red Cross donors.

 

He and his mother, Veronica Stemen, recall multiple occasions when he had to wait hours for platelets to become available due to shortages. “My mom and I were both pretty concerned that I wasn’t going to get the platelets in time,” Troy Stemen said about one such occasion. “And I became pretty afraid and pretty scared that I might not get better.”

 

His mom said there was a noticeable difference in her son’s health and energy after getting blood and platelet products. She is grateful to the donors who have helped her son.

 

“When a child goes through the whole cancer process, you don’t really know what to expect,” said Veronica Stemen. “Looking back now, after all the dust has settled, we realize that if we didn’t have blood or platelets that maybe Troy would not be with us today.”

 

New donors needed

More donors, and new donors in particular, are needed to maintain a sufficient blood supply for patients like Troy Stemen. Donating blood is a simple process and only takes about an hour from start to finish.

 

  • Registration: Sign in, show ID and read required information.
  • Health check: Answer questions and receive a mini-physical.
  • Donation: Giving a pint of blood only takes about eight to 10 minutes.
    • Refreshments: Donors enjoy snacks and relax before resuming their day.

Donation appointments and completion of a RapidPass are encouraged to help speed up the donation process. RapidPass lets donors complete the pre-donation reading and answer the health history questionnaire online, on the day of their donation, by visiting RedCrossBlood.org/RapidPass from the convenience of a mobile device or computer, or through the Blood Donor App.

 

National brands lending support

The Red Cross appreciates the support of its lead partners who have joined the #MissingTypes campaign, including: Ace Hardware, Adobe, Amazon, AVANGRID, Boise Paper, CarMax, The Clorox Company, The Coca-Cola Company, Domino’s, Facebook, Google, Herbalife Nutrition, IBM®, Land O’Lakes, Inc., Mall of America®, Nationwide®, OnStar, Oreo, PayPal, Salesforce, State Farm®, Suburban Propane, Sunoco, U.S. Bank, Zaxby’s Franchising LLC and Zebra Technologies Corporation.

 

Upcoming blood donation opportunities June 11-30:

Perry County

Crooksville

6/12/2019: 2 p.m. - 7 p.m., Crooksville VFD, 22 China Street

6/13/2019: 9 a.m. - 3 p.m., PCC Airfoils, 101 China St.

6/28/2019: 12 p.m. - 6 p.m., Crooksville High School, 4075 Ceramic Drive

 

New Lexington

6/21/2019: 11 a.m. - 5 p.m., Senior Citizen Center, 520 1st Street

 

Somerset

6/13/2019: 1 p.m. - 7 p.m., Somerset American Legion, 107 East Gay St.

_______________

 

Athens County

 

Athens

6/11/2019: 11 a.m. - 5 p.m., O'Bleness Hospital, 55 Hospital Drive

6/12/2019: 9:30 a.m. - 2:30 p.m., Athens County Children Services, 18 Stonybrook Drive

6/18/2019: 9 a.m. - 3 p.m., Holzer Clinic-Athens, 2131 East State St.

6/20/2019: 12 p.m. - 6 p.m., Richland United Methodist Church, 60 Pomeroy Rd

6/25/2019: 10 a.m. - 3 p.m., Athens County Chapter, 100 May Ave.

6/28/2019: 11:30 a.m. - 5:30 p.m., OU Credit Union, 944 E. State St.

 

Glouster

6/26/2019: 1 p.m. - 7 p.m., Trimble High School, One Tomcat Drive

_______________

Clark County

 

Springfield

6/14/2019: 9 a.m. - 3 p.m., Woodruff Enterprises, 4951 Gateway Blvd

_______________

Coshocton County

 

Coshocton

6/18/2019: 11 a.m. - 5 p.m., Roscoe United Methodist Church, 475 High Street

6/19/2019: 12 p.m. - 6 p.m., Roscoe United Methodist Church, 475 High Street

6/28/2019: 12 p.m. - 6 p.m., Coshocton Regional Medical Center, 1460 Orange Street

 

Walhonding

6/17/2019: 2 p.m. - 8 p.m., New Castle Church, 32421 US RT 36

_______________

Fairfield County

 

Amanda

6/18/2019: 2 p.m. - 7 p.m., Johns Branch Library, 116 E. High St

 

Baltimore

6/25/2019: 1 p.m. - 7 p.m., VFW Post 3761, 2155 Reynoldsburg Baltimore Rd.

 

Lancaster

6/12/2019: 1 p.m. - 7 p.m., St. Mary Catholic Church, 245 E. Chestnut

6/13/2019: 10 a.m. - 4 p.m., Fairfield Medical Center, 401 N. Ewing Street

6/19/2019: 10 a.m. - 4 p.m., Fairfield County Job and Family Services, 239 W. Main Street

6/19/2019: 12 p.m. - 6 p.m., SAM FM 98.3 Summer Blood Dr at Knights of Columbus - Lancaster, 343 E. Walnut St.

6/20/2019: 2 p.m. - 7 p.m., St. Mark Church, 324 Gay St.

6/26/2019: 2 p.m. - 7 p.m., Fisher Catholic High School, 1803 Granville Pike

 

Pickerington

6/13/2019: 1 p.m. - 7 p.m., Logos Bible Church, 623 Hill Rd. N

6/28/2019: 12 p.m. - 6 p.m., Marcus Theatre, 1776 Hill Rd North

 

Sugar Grove

6/29/2019: 10 a.m. - 3 p.m., Hide A Way Hills Club, 29042 Hide-A-Way Hills Rd

_______________

Fayette County

 

Jeffersonville

6/15/2019: 7 a.m. - 1 p.m., Masonic Lodge, 23 S. Main St.

 

Washington Court House

6/11/2019: 10 a.m. - 4 p.m., Washington Senior High School, 400 South Elm Street

6/19/2019: 1 p.m. - 6 p.m., Fayette County Memorial Hospital, 1510 Columbus Ave

_______________

Greene County

 

Xenia

6/30/2019: 1 p.m. - 7 p.m., Xenia Church of Christ, 444 Country Club Drive

_______________

Guernsey County

 

Cambridge

6/18/2019: 9 a.m. - 2 p.m., Southeastern Ohio Regional Medical Center, 1341 N. Clark Street

6/18/2019: 2 p.m. - 7 p.m., Southeastern Ohio Regional Medical Center, 1341 N. Clark Street

6/25/2019: 1 p.m. - 6 p.m., Center United Methodist Church, 11026 State Route 22

 

Quaker City

6/25/2019: 1 p.m. - 7 p.m., Quaker City Community, 129 Fair Street

_______________

Harrison County

 

Freeport

6/11/2019: 3 p.m. - 8 p.m., Antrim Mennonite Church, 20360 Cadiz Road

_______________

Highland County

 

Greenfield

6/29/2019: 1 p.m. - 6 p.m., Amish Community Blood Drive, 11861 Karnes Road

_______________

Hocking County

 

Logan

6/25/2019: 12 p.m. - 6 p.m., Logan High School, 14470 State Route 328

_______________

Licking County

 

Alexandria

6/19/2019: 12 p.m. - 6 p.m., Alexandria Public Library, 10 Maple Drive

 

Etna

6/20/2019: 1 p.m. - 6 p.m., Daybreak Church, 1226 Pike Street

 

Granville

6/15/2019: 10 a.m. - 4 p.m., Ross' Granville Market, 484 South Main Street

6/20/2019: 3 p.m. - 9 p.m., St Edwards Catholic Church, 785 Newark - Granville Rd

 

Johnstown

6/17/2019: 1 p.m. - 7 p.m., Church of the Ascension Worship Center, 555 South Main St

 

Newark

6/11/2019: 12 p.m. - 6 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/14/2019: 8 a.m. - 2 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/16/2019: 8 a.m. - 1 p.m., Crossroads Christian Church, 11784 Marne Road

6/18/2019: 12 p.m. - 6 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/18/2019: 1 p.m. - 7 p.m., Trinity Episcopal Church, 76 East Main Street

6/21/2019: 8 a.m. - 2 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/24/2019: 1 p.m. - 7 p.m., Kroger Marketplace, 1155 North 21st Street

6/25/2019: 12 p.m. - 6 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/28/2019: 8 a.m. - 2 p.m., Licking Blood Donation Center, 1272 West Main Street, Doctors Park Building 5 - South

6/29/2019: 10 a.m. - 4 p.m., Community Weslyan Church, 161 Myrtle Ave

 

Pataskala

6/21/2019: 11 a.m. - 4 p.m., The Bremen Banking Center, 700 Corylus Drive

 

Utica

6/20/2019: 1 p.m. - 7 p.m., Utica Church of Christ, 115 North Central Avenue

_______________

Madison County

 

London

6/12/2019: 11 a.m. - 5 p.m., Rocking Horse Community Health Center Parking Lot, 212 N. Main St.

6/21/2019: 2:30 p.m. - 7:30 p.m., St. Patrick Blood Drive at Church, 61 S. Union Street

 

Plain City

6/22/2019: 7 a.m. - 12 p.m., Maranatha Community Fellowship, 6240 Lucas Rd.

 

West Jefferson

6/25/2019: 1 p.m. - 7 p.m., St Simon and Jude, 9350 High Free West Pike

_______________

Morgan County

 

Malta

6/21/2019: 12 p.m. - 6 p.m., Malta United Methodist Church Youth Building, 115 Fourth Street

_______________

Muskingum County

 

Adamsville

6/24/2019: 2 p.m. - 8 p.m., Adamsville Community Center, 8200 Madison Road

 

Dresden

6/15/2019: 9 a.m. - 2 p.m., Dresden UMC, 1014 Main Street

 

Duncan Falls

6/13/2019: 2 p.m. - 7 p.m., Cornerstone Full Gospel Church, 4509 Salt Creek Drive

 

New Concord

6/26/2019: 12 p.m. - 6 p.m., John Glenn HS, 13115 John Glenn School Road

 

Zanesville

6/17/2019: 1 p.m. - 7 p.m., Trinity United Presbyterian Church, 830 Military Road

6/25/2019: 12:30 p.m. - 5:30 p.m., Northside Pharmacy, 2899 Bell Street

6/28/2019: 10 a.m. - 4 p.m., Centruy National Bank Lending Center, 505 Market St.

6/28/2019: 12 p.m. - 6 p.m., Ohio University-Zanesville, 1425 Newark Rd

_______________

Perry County

 

Crooksville

6/12/2019: 2 p.m. - 7 p.m., Crooksville VFD, 22 China Street

6/13/2019: 9 a.m. - 3 p.m., PCC Airfoils, 101 China St.

6/28/2019: 12 p.m. - 6 p.m., Crooksville High School, 4075 Ceramic Drive

 

New Lexington

6/21/2019: 11 a.m. - 5 p.m., Senior Citizen Center, 520 1st Street

 

Somerset

6/13/2019: 1 p.m. - 7 p.m., Somerset American Legion, 107 East Gay St.

_______________

Pickaway County

 

Circleville

6/19/2019: 10 a.m. - 4 p.m., Trinity Lutheran Church, 135 East Mound Street

_______________

Ross County

 

Bainbridge

6/14/2019: 2 p.m. - 7 p.m., Bainbridge Produce Auction, 4053 St. Rt. 41

 

Chillicothe

6/11/2019: 9 a.m. - 3 p.m., Ross County Service Center, 475 Western Ave. Suite J

6/11/2019: 9 a.m. - 3 p.m., Adena Regional Medical Center, Rt. 23(272 Hospital Rd.)

6/11/2019: 1 p.m. - 7 p.m., Chillicothe High School, 421 Yoctangee Parkway

6/14/2019: 7 a.m. - 1 p.m., iHeartMEDIA Blood Bash at the Scioto Valley Chapter House, 181 N Bridge St

6/14/2019: 1 p.m. - 7 p.m., iHeartMEDIA Blood Bash at the Scioto Valley Chapter House, 181 N Bridge St

6/24/2019: 12:30 p.m. - 5:30 p.m., Tabernacle Baptist Church, 221 E. Main St.

6/28/2019: 11 a.m. - 5 p.m., Scioto Valley Chapter House, 181 N Bridge St

_______________

Tuscarawas County

 

Newcomerstown

6/26/2019: 12 p.m. - 6 p.m., St. Paul's Lutheran Church, 121 South College Street

 

 

How to donate blood

All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

 

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

 

Supplemental Information about Survey Methodology

*These are the findings from a poll conducted Feb. 22-27, 2019, on behalf of the Red Cross. For the survey, a sample of 1,000 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online, in English. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.5 percentage points for all respondents surveyed.

 

Perry County

Crooksville

6/12/2019: 2 p.m. - 7 p.m., Crooksville VFD, 22 China Street

6/13/2019: 9 a.m. - 3 p.m., PCC Airfoils, 101 China St.

6/28/2019: 12 p.m. - 6 p.m., Crooksville High School, 4075 Ceramic Drive

New Lexington

6/21/2019: 11 a.m. - 5 p.m., Senior Citizen Center, 520 1st Street

Somerset

6/13/2019: 1 p.m. - 7 p.m., Somerset American Legion, 107 East Gay St.

_______________

Upcoming Events
Charting the LifeCourse™ Training Coming to Perry County on September 18, 2019 Sep 18, 2019 02:00 PM - 07:00 PM — Community Connections Center - 600 Senior Drive, New Lexington, OH 43764
The History of Clay & Pottery in Perry County Sep 19, 2019 07:00 PM - 08:30 PM — Somerset Court House - 100 Public Square, Somerset, OH 43783
New Lexington 2019 Fall Festival Sep 21, 2019 12:00 PM - 10:00 PM — Main Street - New Lexington, OH 43764
Free Concert with Devilish Merry Sep 22, 2019 01:00 AM - 03:00 PM — Miners' Park - Main Street, Shawnee, OH 43782
Glenford Fort Nature & History Hike September 28, 2019 Sep 28, 2019 10:00 AM - 12:00 PM — Glenford Fort - 11995 St Rt 757, Glenford, OH 43739
Upcoming events…